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Philippines eCif is a program that was launched in 2021. The aim of the said program is to encourage international exchange and cultural exchange between the Philippine and international businesses. The most important goal of this said program is to help Filipino businessmen, women, youth and other people involved in business, especially in international trade. Through the program, Filipino workers are able to travel abroad or proceed to other regions of earth. They also have opportunities to expand their business across the globe throughout the exchange of their abilities, experience and knowledge with the assistance of their respective foreign counterparts.

For any business to prosper, there has to be an exchange of information and knowledge of its workers both in their own country and in another nation. This can only be reached if there is an exchange of business practices, policies, systems and objectives. Through this endeavor, Filipino employees gain more information about their business counterparts and the quality of their services and products.

The program however, confronted several criticisms in the international business community. They claim that eCif doesn't help the development of the Philippine market. There are a few people who also assert that it isn't a feasible choice for companies who don't need extensive online connectivity. On the flip side, the program is labeled as the ideal alternative to strengthen the Philippine economy. Philippines eCif is a response to criticisms made from the Free Trade Area Act or FTAA. Critics say that the app might have no significant effect on the economy, though.

Apart from being a response to criticisms, the Philippine government sees the program as being of immense help to the country's foreign exchange policy. The program encourages the global organizations to invest in the Philippines, particularly in infrastructure projects. The projects will ensure better quality of life and employment for the Filipinos. Apart from making the government stronger economically, the projects have the potential to increase tourism and earnings from foreign investors.

Aside, from creating the Filipino employees more familiar with their overseas counterparts, the Philippine eCif also supplies them with a chance to learn and utilize new technologies. This is mainly since the program enables the exchange of information and technology between both parties. This way, the Philippines and foreign nations can promote their respective brands and increase their market share in the world market. For small companies, this means more opportunities and expansion.

In essence, the application is seen as a win-win circumstance. The government promotes its product and at precisely the same time receives remuneration from international companies. The Filipino people get to reap the advantages of using eCif. Additionally, it helps improve the quality of life in the nation. Last, the eCif is a cheap and easy-to-use alternative that's already widely accepted by the international community.